Artist Management: One Long Game of Creative Chutzpah

The first months that I worked as an artist’s manager for Bill Graham at Fillmore Management in 1969 was like attending an anarchist university. There were no structured courses, no schedule, no time clocks and no rules. Not only did I not know what I did not know; I didn’t know how tangled and corrupt some of the knowledge that eventually came my way would be and the toll it would take on me and the artists that I managed.

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1969: Bill Graham Hires Diane Sward (Rapaport) as an Artist’s Manager

While washing dinner dishes one afternoon, I thought, what if Bay Area acoustic performers had their own evening? They wouldn’t have to compete with the rock bands and have their more gentle sounds become dwarfed by raucous fans stomping, “We want the Grateful Dead.” A name came into all these thoughts in the same flash: Equinox; A Traveling Faire of Acoustic Music.”

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